Zain reflected national spirit, led social innovation in 2020
KUWAIT: By all measures, 2020 has been an exceptional year, having presented numerous health, economic, and social challenges to the entire world. With the year closing, Zain has found itself to have reflected a spirit of national unity and commitment in the social sustainability values it has always adopted year after another.
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The company was one of the very first national organizations that supported the country’s efforts in combating the COVID-19 pandemic since the first few days of the crisis back in March of last year.
Zain has showcased the spirit of responsibility as a leading national company by making its human and tech resources available to shoulder the public sector and maintain the nation’s wellbeing. The company also launched numerous social awareness campaigns aimed at elevating the health and safety of the community. Not only that, but Zain was also keen on continuing its support of social, educational, and cultural initiatives – which it has always been a top supporter of – in a virtual format this time to adhere to official health measures and guidelines to keep everyone involved safe.
In the following report, Zain showcases some of its most notable efforts and sustainable initiatives that extended throughout the year 2020, especially those that came as a contribution to protect the community from the ramifications of the COVID-19 pandemic early in the year:
Al-Roudhan with ZGI entrepreneurs at a previous event
Collaborating with MOH
After the Ministry of Health (MOH) announced a number of emergency measures in March 2020 to combat the spread of the novel coronavirus disease (COVID-19), Zain immediately announced its collaboration with the ministry to spread health awareness and contribute to all its efforts in combatting the pandemic.
As part of this collaboration, Zain offered its customers free calls to any of MOH’s three hotlines, enabling them to inquire about any health or medical information related to COVID-19 directly from the ministry’s expert team to ensure they receive correct information from official and certified sources.
Zain also provided MOH with free bulk SMS messages to send medical awareness content to the community during this period. In addition, the company posted many awareness messages in collaboration with the ministry’s team on its official social media channels, and broadcasted official MOH awareness videos on COVID-19 in seven different languages.
