A new regional gaming powerhouse: ‘Zain esports’ to boost online gaming ecosystem
KUWAIT/RIYADH/AMMAN/MANAMA: Zain Group, a leading telecom innovator in eight markets across the Middle East and Africa, announces the highly transformational development of the launch of the ‘Zain esports’ brand, marking the beginning of a year-long calendar of large and exciting regional online esports tournaments comprised of multiple Flagship events as well as smaller, regular community tournaments with attractive cash and devices prize pools.
EA SPORTS FIFA 21 PS4 tournaments: Middle East Challenge Dec 1-16
The new Zain esports brand will be initially associated with a multi-nation and newly launched EA SPORTS FIFA 21 PS4 tournaments: Middle East Challenge powered by Zain esports, the first in the region, being held under an official partnership with EA SPORTS, a global leader in digital interactive entertainment and PlayStation. FIFA 21 is a football simulation video game published by EA SPORTS as part of the FIFA series, representing the 28th installment in the FIFA series, and was released October 9, 2020 for PlayStation consoles.
Moreover, Zain Group is cooperating with eGen, a full-service e-sports agency and consultancy in the launch of Zain esports and this competition. Since early 2019, Zain has been on a concerted drive to evolve from being a mobile-centric operator to a digital services provider for consumers, businesses, and governments, and the introduction of Zain esports activities forms a key part of this strategy.
Commenting on the momentous launch of the Zain esports brand, Malek Hammoud, Zain Group Chief Investment and Digital Officer said, “We are extremely excited with the launch of Zain esports, which marks a significant achievement in Zain’s diversification strategy and investment outside of areas related strictly to telecom. This initiative meets a number of different goals for Zain, including youth development, enriching the brand, fostering innovation and digital opportunities on our 4G, 5G and Fiber networks, and creating shareholder value.”
